Red Rooster aimed to steadily expand their TikTok audience and boost engagement by leveraging a strategic mix of both paid and organic content. Over the course of six months, we collaborated on an extensive variety of campaigns that were carefully aligned with promotions, new product launches, seasonal events, and influencer partnerships.

During this period, I created a total of 50 unique pieces of content, which collectively generated more than 7.9 million views, significantly amplifying brand visibility and engagement.

For the influencer campaigns, I carefully searched for talent that truly aligned with the brand’s values and target audience. I managed the entire process from start to finish, handling outreach, briefing, content approval, posting schedules, and performance reporting to ensure the campaign delivered measurable results.