Marketing Tips, Social Strategies & Free Resources
Welcome to the Flex Marketing Blog — your go-to resource for small business marketing insights, strategies, and inspiration.
Whether you're looking to strengthen your social media presence, understand SEO, create powerful content, or stay up to date with the latest digital trends, you're in the right place. Here, I share practical tips, expert advice, and real-world examples designed to help Australian small businesses grow with confidence and clarity.
As a freelance marketing consultant, I know that marketing can feel overwhelming — but it doesn’t have to. My goal is to break it down into actionable steps so you can connect with your audience and achieve real results, without the jargon or big agency price tags.
Explore articles covering everything from social media campaigns and influencer partnerships to branding, email marketing, and more. Start turning your ideas into impact today!

Freelance Marketing Consultant vs. Media Agency
Ditch the bloated agency retainer and tap into senior-level marketing firepower—without paying for boardroom ping-pong tables. A freelance marketing consultant brings lean pricing, lightning-fast turnarounds, and strategy tailored to your reality, not an agency’s billable-hours model. If you’re a small business that values agility, transparency, and direct access to the expert doing the work, going indie isn’t just cheaper—it’s smarter.

Free Social Media Content Planner to help Grow Your Brand
Flex Marketing Weekly Social media Content Planner Template

What makes a site seo friendly - And why it matters
Creating a website is just the first step in establishing your online presence. However, to truly make an impact, your website needs to be SEO-friendly. But what does that mean exactly? In this article, we will break it down in simple terms and understand why it matters for your business.

Here’s why your business needs a Marketing Strategy
Think you don’t need a marketing strategy? Think again. Here’s why even the smallest business needs a clear plan and how it can save you time and money.

How to Work with Influencers: What Most Brands Get Wrong
Struggling to get ROI from influencer campaigns? Here's what brands often get wrong—and how to make influencer marketing work for your business.